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It started out as a bet. Friends and family were enjoying a day on the water in their new Mastercraft boat and began complaining about the quality of the cooler and what they could do about it. Captain Scott Campbell Jr of Deadliest Catch fame stated he could make one that would fit the opening in the boat and that would keep their “beverages” cold all day. Scoffing, his buddies said put your money where your mouth is. Scott did. After several prototypes and patience, Cordova Coolers emerged.